Khai X. Chiong

Khai X. Chiong

Assistant Professor of Marketing

University of Texas at Dallas

About

I am an Assistant Professor (Associate Professor starting Fall 2026) in the Marketing Area at the Jindal School of Management at the University of Texas at Dallas. My research has been published in top journals in economics and marketing, with awards such as the American Marketing Association’s AI SIG Award for Best AI in Marketing Paper Published in 2024.
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Education

Ph.D. in Economics

California Institute of Technology, Pasadena, CA

B.A. in Economics

University of Cambridge, United Kingdom

Research Interests

Quantitative Marketing Machine Learning Econometrics Networks Empirical Industrial Organization
Publications
Khai Chiong, Alfred Galichon, Matt Shum (2016). Duality in Dynamic Discrete Choice Models. Quantitative Economics, 7(1): 83–115.
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Khai Chiong, Roger Moon (2018). Estimation of Graphical Models using the ℓ₁,₂ Norm. Econometrics Journal, 21(3): 247–263.
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Khai Chiong, Matt Shum (2019). Random Projection Estimation of Discrete-Choice Models with Large Choice Sets. Management Science, 65(1): 256–271.
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Khai Chiong, Yu‑Wei Hsieh, Matt Shum (2021). Counterfactual Estimation in Semiparametric Discrete‑Choice Models. Book chapter (Empirical Microeconomics Handbook, 2021).
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Lidan Tan, Khai Chiong, Roger Moon (2021). Estimation of High‑Dimensional Seemingly Unrelated Regression Models. Econometric Reviews, 40(9): 830–851.
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Khai Chiong, Matt Shum, Ryan Webb, Richard Chen (2024). Combining Choices and Response Times in the Field: A Drift‑Diffusion Model of Mobile Advertisements. Management Science, 70(2).
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Ishita Chakraborty, Khai Chiong, Howard Dover, K. Sudhir (2025). Can AI and AI‑Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews. Marketing Science, 44(1): 30–53.
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Khai Chiong, Simon Kim, T.I. Kim (2025). Mass Shootings and Their Impact on Retail. Marketing Science, 44(5): 985-994.
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Khai Chiong, Anyan Qi (2025). Stability of Procurement Networks. Manufacturing & Service Operations Management (M&SOM), 27(6): 1923-1938.
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Joonhwi Joo, Khai Chiong (2026). Getting the Most Out of Online A/B Tests Using the Minimax-Regret Criteria. Management Science, forthcoming.
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Khai Chiong, Ying Xie (2026). Generative AI and Job Satisfaction: Evidence from Glassdoor Employee Reviews. Working paper; invited revision at Journal of Marketing Research.
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Khai Chiong, Ryan Dew (2026). Learning Heterogeneity from Unstructured Data: An Application to Chatbot Personalization. Working paper.
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Teaching
MECO 7312: Advanced Statistics and Probability course visual
Graduate course Syllabus and lecture notes

MECO 7312: Advanced Statistics and Probability

PhD-level probability and statistical inference for applied econometrics covering probability distributions, Frequentist and Bayesian estimation methods, hypothesis testing, and simulation. Required textbook: Statistical Inference by Casella and Berger.

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