https://www.khaichiong.com/tags/mobile-advertising/Mobile AdvertisingHugoBlox Kit (https://hugoblox.com)en-usThu, 01 Feb 2024 00:00:00 +0000https://www.khaichiong.com/media/icon_hu_da05098ef60dc2e7.pnghttps://www.khaichiong.com/tags/mobile-advertising/https://www.khaichiong.com/publications/drift-diffusion-mobile-ads/Thu, 01 Feb 2024 00:00:00 +0000https://www.khaichiong.com/publications/drift-diffusion-mobile-ads/<p>The authors apply the drift‑diffusion model, a staple of neuroeconomics, to field data from mobile advertising. By jointly modeling consumer choices and the time taken to make those choices, they shed light on underlying cognitive processes and the effectiveness of mobile ad campaigns.</p>