Marketing Science |https://www.khaichiong.com/tags/marketing-science/Marketing ScienceHugoBlox Kit (https://hugoblox.com)en-usSun, 26 Apr 2026 00:00:00 +0000https://www.khaichiong.com/media/icon_hu_da05098ef60dc2e7.pngMarketing Sciencehttps://www.khaichiong.com/tags/marketing-science/Mass Shootings and Their Impact on Retailhttps://www.khaichiong.com/publications/mass-shootings-impact-retail/Sun, 26 Apr 2026 00:00:00 +0000https://www.khaichiong.com/publications/mass-shootings-impact-retail/<p>Accepted and forthcoming in <em>Marketing Science</em>.</p>Can AI and AI‑Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviewshttps://www.khaichiong.com/publications/ai-hybrids-detect-persuasion-skills/Wed, 01 Jan 2025 00:00:00 +0000https://www.khaichiong.com/publications/ai-hybrids-detect-persuasion-skills/<p>Chakraborty, Chiong, Dover, and Sudhir explore the use of AI and AI‑human hybrid systems to evaluate persuasion skills in salesforce hiring. Using data from conversational video interviews, they find that AI‑enabled assessments can complement human judgement, offering scalable and equitable hiring practices. The paper received the AMA AI SIG Award for Best AI in Marketing Paper published in 2024.</p>